What if...
you could spend a few hours
learning about how to help grow your City and Community ‘young’?
you could have some conversations around
identifying 3 ‘things’ that would start to attract and retain Millenials?
you could meet some people that you haven’t met before -
that want to collaborate and take action?
We hope you will join us for a morning
of inspiration, ideas, and collaborative focus
to make a difference in Santa Fe.
WHY DOES GROWING YOUNG MATTER?
There are a few critical trends to consider
as we imagine Santa Fe over the next 5, 20, or 100 years.
Santa Fe currently has a negative population growth from the ages of 10 to 54.
Santa Fe is currently losing its young and mid-career workers. Our population increase over the past decade is solely among residents aged 55 and older.
In 2000, 63% of the city’s resident were younger than 55.
This dropped to 50% over the past decade.
Only 38% of Santa Fe’s workers actually live in the city, a dramatic drop from 51% ten years ago. Every night Santa Fe exports the wages earned by these workers to other communities in the region due to lack of affordable housing in our city.
Over the past 5 years wage and salary employment in Santa Fe fell by 4%.
Our city will become stagnant if these trends continue.
Join us in exploring how to leverage our incredible assets
and grow Santa Fe into a more vibrant, economically robust, and attractive city
inclusive and supportive of Millenial residents and tourists.
Milllenials currently make up one third of the workforce.
By 2020, Millenials will make up 50% of the workforce,
and by 2025, Millenials will make up 75% of the workforce.
Neil Howe and William Strauss,
authors of the 1991 book Generations: The History of America's Future, 1584 to 2069,
are often credited with coining the term "Millenials."
Howe and Strauss define the Millennial cohort
as consisting of individuals born between 1982 and 2004.
Millennial statistics (Source: Pew Research):
Millennials are the last generation born in the 20th century.
Twenty percent have at least one immigrant parent.
There are about 76 million Millennials in the United States
(based on research using the years 1978-2000).
They send a median of 50 texts a day.
50 percent of Millennials consider themselves politically unaffiliated.
29 percent consider themselves religiously unaffiliated.
Have the highest average number of Facebook friends (250 friends or more).
55 percent have posted a selfie or more to social media sites.
As of 2012, only 19 percent of Millennials said that, generally, others can be trusted.
Millennials
grew up in an electronics-filled childhood and world
increasingly online and socially-networked
the most ethnically diverse generation
tolerant of difference
"follow your dreams" thinking
told they were special
confident
first generation expected to be less economically successful than their parents
can have unrealistic expectations
have experienced post graduation employment in unrelated fields
or underemployed and job hopping
value engaging as a community
want to make a difference
prefer sharing their lives with their peers
Are use to working in the "bring-your-own device" trend (BYOD).
Workplace satisfaction matters more than monetary compensation.
Work-life balance is often considered essential.
Less likely than previous generations to put up with an unpleasant work environment.
More likely to use social networking to broadcast their concerns.
Satisfied Millennials are often employee advocates for the organizations they work for.
Grew up bombarded by advertising
Tend to be skeptical about promotional material of any kind.
More likely to listen to their friends than to be affected by marketing or PR material.
Grew up with computers, the Internet and the graphical user interface (GUI).
Adept at understanding technology interfaces and visual languages.
Adjust readily to new programs, operating systems (OS ) and devices.
Perform computer-based tasks more quickly than older generations.
Multi-taskers
Comfortable with the idea of a public Internet life.
Good at self-promotion and fostering connections through online media.
Tend to depend on the Internet for learning how to do things.
Have the least faith in the institutions of America.
Tend to show the highest support of political independents and protestor-formed governments.
Concerned about social justice and will not support institutions that they see as in conflict with social and economic equality.
Ipods and Iphones and Computers are their TV.
Look for ininovative ways and tech tools to complete tasks
(rather than paper-based, legacy, tried and true.)
Used to staggered hours and informal work habits.
Use to information on demand 24 hours a day every day.
Prefer freedom to work from anywhere any hour.
Not interested in Command and Control leadership.
89 percent want work-life integration.
Work is social and an experience, not a paycheck.
58% M leave their current job in three years or less.
Prefer to spend their money on experience rather than hard assets.
Influencematterz.com
The four tenants of perceived wisdoms from prior generations
that have let millienials down:
Buy a Home
Get a college education
Get married
Trust Institutions
Influencematterz.com